My aptitude for writing on this blog is declining, not because I am not passionate or I have lost interest, but due to the fact that too many things are happening in life that have made me stop and think about what is really important and what is not.

I've realised a number of things lately:

One of my company's biggest successes has been when as a team we collaboratively thought outside the box. In fact, when I first started Marketing Eye in 2004, I changed a paradigm by setting up my own segment within a saturated market, to stand out. It was this 'thinking' that provided a big risk, yet an even higher reward.