Support the little guys Coles and Woolworths

03 July 2017 Author :  
My heart breaks when I pick up the newspaper only to find another story about baby formula that is potentially harmful to babies and infants produced in this particular case by big multinationals Nestle and PharmaCare.

The Age newspaper, a Fairfax editorial reported on Sunday that Nestle's NAN HA 1 Gold and Nature's Way Kids Smart 1, had tiny, needle-like nanoparticles that are potentially toxic in its formula.

The reason I am up and arms about this is that an Australian company, that produces natural baby formula from cows in Carrum Downs, Victoria, has been trying for years to get into Coles and Woolworths - to no avail. Coles and Woolworths shelves are often empty, with restrictions on how much a consumer can buy at any given time are in place - and yet here we have a local Victorian company that is assisting in keeping dairy farms alive, who are ignored. Are the margins not enough? Isn't a small amount better than none at all. Why are Coles and Woolworths not supporting these local producers who really need their support right now. Wouldn't consumers prefer to buy a baby formula that has no negative publicity associated with its quality?

Rural farmers matter

When we don't support rural farmers, we all lose. While they go bankrupt and lose their farms, we no longer have fresh produce. We also lose jobs, livelihood and increase the pressure on our health system. Young children who grow up on farms, no longer have a choice but to leave rural towns and go to the city to find work. This effect on our economy is harmful in every way.

Nature's Food World Baby Formula is safe

Nature's Food World is a reputable company, owned by a female entrepreneur who lives on the land. What she is doing for dairy farming is admirable and needs supporting. We live in these cocoons where we don't realise what our actions are doing to the future employment of people in Australia and our own country's ability to sustain itself. If we don't buy from people like Nature's Food World, we are giving our money away to big multinationals - and not contributing to society.

Do you really think that Nestle is putting all of their profits back into Australia? I can answer that for you... no!

While all of these companies are faced with a red mark next to their brands, when they have enough resources, money and ability to hire the best companies and people to ensure that their products are 100% safe, mother's and the medical profession are letting the country down. You are deliberately choosing products that don't contribute to Australian society in the same way Nature's Food World possibly could, had the company been able to get into Coles and Woolworths and ensure that the shelves are stocked, and not empty.
The World Incubator

Mellissah Smith is the Chairperson of The World Incubator, a not-for-profit business incubator in rural Queensland. Currently the incubator is situation in Wherry House in Charters Towers, North Queensland and houses 10 startups. The World Incubator is host to North Queensland’s largest entrepreneurs conference with all proceeds going to helping rural and regional startups and farmers. Book tickets on

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